Recently I have found this very interesting article – “50 Creative WWF Campaigns That Make You Think Twice”. It represents the gallery of the most creative, powerful, and eye-catching advertising posters created and released by the World Wide Fund for Nature (WWF), previously known as the World Wildlife Fund.
WWF is an international NGO working on issues of conservation, research and restoration of the environment. It is considered to be the world’s largest independent conservation organization that operates in more than 90 countries.
The advertisements presented in the article are aimed to raise awareness of the global environmental issues and promote sustainable approach to living on the planet Earth and using its resources. The variety of issues displayed on the posters is quite large: global warming, energy efficiency, conservation and protection of wildlife, recycling, deforestation, toxic waste, and others.
Here is an example of such posters advertising the event “Earth Hour” and energy efficiency:
More advertisements can be found in the article “50 Creative WWF Campaigns That Make You Think Twice”.